OVERVIEW

The New Subterranean Studio at Sub-Zero & Wolf

Located within the heart of London’s Brompton Design District, this beautiful new showroom stylishly showcases the best that Sub-Zero and Wolf has to offer. With the largest range of Sub-Zero and Wolf appliances on display in central London, it is certain to inspire new levels of creativity with each visit.

Sub-Zero & Wolf know that as a consumer, you demand perfection, quality and reliability. Our Living Kitchen is open 6 days a week and is more than just a showcase of the world’s leading refrigeration and cooking products; it’s the home of unrivalled service-excellence, hand-crafted equipment and absolute kitchen perfection.

With over 60 years of history, Sub-Zero are the pioneers of refrigeration and Wolf are the embodiment of professional cooking, in your own kitchen. Unlike other manufacturers, we are specialists and we know that anything less than the best, simply isn’t good enough.

Sub-Zero & Wolf announces the opening of ‘The Subterranean Studio’, a striking and very British extension of their Brompton Road Living Kitchen.

Sub-Zero & Wolf have worked with the best in bespoke interiors to create the new Subterranean Studio, a design destination to relax and experience the benefits of Sub-Zero & Wolf appliances in an inspirational living space. Heavily influenced by traditional British style, the dramatic interior includes a wood-panelled study, cigar room, cocktail bar, subterranean garden and a Living Kitchen for Sub-Zero & Wolf’s live cooking demonstrations.

Brought together by interior designer Ann Brookman, the studio takes traditional influences such as the British Gentleman’s Club, Winston Churchill and London market stalls and mixes them with modern vibrant colours and art deco touches. The blend of influences perfectly complements the strong, contemporary style so synonymous with Sub-Zero’s state-of-the-art refrigeration and Wolf’s premium cooking appliances.

The kitchen forms the heart of the new space; Sub-Zero & Wolf appliances are beautifully integrated behind cabinetry crafted from the finest hand picked American Black Walnut by the Bespoke Furniture Company. The iconic red knobs of the Wolf Dual Fuel Range create a focal point and are complemented by hand-stitched leather handles and granite worktops from Stone Theatre. A stunning 4.65m dining table leads off from the kitchen seating up to 24 people. Beautifully set with elegant NewWave tableware from Villeroy & Boch, the dining area provides the perfect setting for private Subterranean Supper Clubs hosted throughout the year in collaboration with celebrity chef’s and Friends of Sub-Zero & Wolf…. the hottest new ticket in town!

The Study and Cigar Room echo English Gentleman’s clubs of old and pay tribute to British icon Winston Churchill. Low level oak panelling, designed exclusively by Ann Brookman and Osborne of Ilkeston, frames the study walls with a striking bespoke Scottish Gothic fire surround hand carved from Bath Limestone by Templestone Masonry Ltd to include a copy of the original crest on the front of the building. Winston Churchill’s iconic silhouette appears on the glass doors of a striking archway leading to the Cigar Room. A secret brandy cabinet created by the Bespoke Furniture Company for the Cigar Room really encapsulates the innovative spirit of The Subterranean Studio. Both spaces create an atmospheric area in which to relax and discover more about Sub-Zero & Wolf ….whilst enjoying a glass of the finest!

The Bar, created by Ann Brookman and the Bespoke Furniture Company, uses modern, chunky stainless steel which beautifully complements the Sub-Zero & Wolf wine storage. The most striking element of the new bar is the mirrored display unit positioned within a rustic brick arch at the back of the bar. It promises to boast a range of interesting and unique spirits every night of the week and create a real talking point when illuminated.

Exquiste stone and granite for the kitchen and bar worktops were supplied by Stone Theatre, London, who also designed, supplied and fitted the two luxurious bathrooms.

Beyond the Studio, designer Ann Brookman and Craig Davies (President and CEO Europe for Sub-Zero and Wolf), have created a decked subterranean garden with three archways inspired by London street scenes.

No Sub-Zero & Wolf space would be complete without state-of-the-art lighting and audio technology. A custom designed interface created by AV Photon and controlled by i-pad and i-phone adjusts the lighting and audio throughout, including a bespoke mirror that doubles up as a TV.

A series of invitation-only Supper Clubs are held on occasional Thursday evenings, each hosted by a celebrity or professional chef. Follow us at twitter.com/subzerowolfuk and facebook.com/subzerowolf for updates on future Sub-Zero & Wolf Subterranean Supper Clubs throughout the year.

Alternatively, why not host your own Supper Club at the Sub-Zero & Wolf Subterranean Studio? For details on ‘An Evening with Aldo Zilli’, please click here http://www.sub-terranean.co.uk/ if you would like to hire the space with an alternative chef or just the space alone, please contact us at knightsbridge@westye.co.uk

  • "This is art"

    Aldo Zilli
  • " This is what the Kitchen Industry has been waiting for "

    Kevin John, Designer Magazine
  • " The New studio provides an excellent opportunity for discerning clients to experience the Sub Zero and Wolf products in their own back yard, in short the studio was absolutely bloody marvellous "

    Martin Gill, MD Poggenpohl Ltd
  • " This great new showroom to highlight the best in domestic ovens and refrigeration is a must to go and visit "

    James Martin, chef and TV presenter
  • " new Sub-Zero & Wolf showroom is not only dead slinky but provides an informal, cosy place to cook for people using Wolf’s incredibly sexy appliances. There is no showroom that I would rather cook in. "

    Tomasina Miers, winner of Masterchef 2005 and owner of
    Wahaca chain of restaurants
  • " I’ve been using Wolf and Sub-Zero appliances at home for many years, I’m deeply impressed. The new showroom with everything on show makes me want to move home so that I can create a new, even better kitchen. "

    Antony Worrall Thompson, chef and TV presenter
  • " This great new showroom highlights the best in domestic ovens and refrigeration - it is a must to go and visit. "

    James Martin, chef and TV presenter
    

Events:

The Sub-Zero & Wolf Subterranean Studio is the perfect space for a whole host of different types of events. From the cocktail party to launch the studio, officially opened by football legend and all-round great guy, Gary Lineker; to the series of Sub-Zero & Wolf Subterranean Studio Secret Supper Clubs, where Michelin starred chefs flex their culinary muscles to great effect and much appreciation by all!

On a smaller scale, one-to-one tutorials are available by appointment, to help you understand the finer detail of Sub-Zero & Wolf's fine detail. Home visits are another option and all part of the Sub-Zero & Wolf service. A truly valuable service that will allow you to select exactly the right appliances for your home space prior to purchase and also, to show you how to get the most from your own Sub-Zero & Wolf appliances, once they have been fitted into your home.

If you would like to hold your own event at our Sub-Zero & Wolf Subterranean Studio, we would be happy to discuss this option with you.

Please contact us to discuss your requirements at knightsbridge@westye.co.uk 
The Elite London - Rizon Jet London Biggin Hill Airport<br />
Friday 25th Jul 2014 - Saturday 26th Jul 2014

The Elite London - Rizon Jet London Biggin Hill Airport
Friday 25th Jul 2014 - Saturday 26th Jul 2014

Sub-Zero & Wolf will partner with Berkeley Homes to display a selection of Sub-Zero wine storage units and refrigerated drawers at The Elite London - a spectacular luxury lifestyle show unlike any other.

The host venue is Rizon Jet, based at London Biggin Hill Airport where guests will be able to enjoy the ultimate lifestyle experience all in one exclusive location. Four shows in one, The Elite London will include: Jet-Set Lifestyle, The Marine Elite, Exclusively Supercar Showcase, World Class London.

For the first time in the UK, this event will showcase the world’s finest private jets, turboprop aircraft, helicopters, powerboats and yachts, luxury homes and property, luxury goods, fashion, art, travel and private wealth companies. The Elite London is sure to deliver a stunning five star experience allowing visitors to see, try and even buy the most desirable products on the luxury market.

For more information please click here To register your interest, please click here

Try Before You Buy!   <br /><br />Wolf Cookery Demonstrations Living Kitchen London

Try Before You Buy!

Wolf Cookery Demonstrations Living Kitchen London

Find out just why Wolf appliances really are the Finest in the World – an Investment for Life!

Is baking bread your passion? Or are you all about the healthy lifestyle and want to discover the world of steam! Learn about the 10 different cooking modes on Wolf’s ovens and range cookers and decide for yourself whether you prefer the griddle or charbroiler or really can’t live without both!

This is your chance to experiment with all the different cooking options, to ensure that your new kitchen comes to life exactly, how you’ve always dreamed of!

Dates:
Tuesday 16th September, Please click here to register your interest.

A £20 booking fee, returnable on attendance, is required for each person to secure your place.

John's Coffee Mornings

John's Coffee Mornings

Join John and the Sub-Zero & Wolf team for a beautiful fresh cup of coffee (or tea!) and biscuits and a tour of the Sub-Zero & Wolf studio, including the new Subterranean Studio.

Find out how Sub-Zero keeps your food fresher for longer, why the world's finest chefs insist on the world's finest appliances and just how Sub-Zero wine storage will protect your precious collection from the dreaded Four Enemies of Wine.

Either just pop in on the day or to book click on the links below.

Dates:
Thursday 21st August, Please click here to register your interest.
Thursday 28th August, Please click here to register your interest.
Thursday 4th September, Please click here to register your interest.
Thursday 11th September, Please click here to register your interest.

Venue:
Sub-Zero & Wolf Living Kitchen London,
251 Brompton Road,
London.
SW3 2EP

Tel: 0845 250 0010

An Evening with Aldo Zilli

An Evening with Aldo Zilli

Join Sub-Zero & Wolf and chef Aldo Zilli for an unforgettable evening of superb food, wine and company - Aldo style!

Aldo will prepare a five course meal especially for you in the stunning new Sub-Zero & Wolf Subterranean Studio, along with specially chosen wines to complement the meal, followed by coffee or tea.

You can even enjoy a brandy and cigar in the Winston Churchill Cigar Room, if you you so desire.

Choose from hiring the whole Sub-Zero & Wolf Subterranean Studio for your own private party or purchase a smaller number of tickets for you and your partner or a small group of friends. If you have a specific date in mind and would like to hire the whole venue for a special occasion, please let us know and we will do our best to accommodate you.

Dates:
To be confirmed

Example menu
Mixed Antipasti on the table upon arrival
Seared Scallops with Celeriac Puree & Crispy Pancetta
Lobster Ravioli with Shellfish Sauce
English Lamb Rack with Pesto crust, Spring vegetables and Mustard mash
Fresh Berry and Grand Marnier Tiramisu

Venue:
Sub-Zero & Wolf Living Kitchen London,
251 Brompton Road,
London.
SW3 2EP

Tel: 0845 250 0010

For costs and further details please visit www.sub-terranean.co.uk

Contact Us

Showroom

Head Office

Departments 

Brompton Road Showroom
Sub-Zero & Wolf
251 Brompton Road,
London,
SW3 2EP


0845 250 0010
knightsbridge@subzero-wolf.co.uk                              
Head Office
Sub-Zero & Wolf UK,
9 The Street,          
Heybridge,
Maldon,
Essex, CM9 4XB
020 8418 3800
reception@subzero-wolf.co.uk 
Accounts Department
020 8418 3866
accounts@subzero-wolf.co.uk
Service Department
020 8418 3877
service@subzero-wolf.co.uk
Spare Parts Department
0208 418 3877
spareparts@subzero-wolf.co.uk
General Sales
0208 418 3855
sales@subzero-wolf.co.uk

Managers

Managing Director
Craig Davies
020 8418 3817
07787 228 236
cdavies@subzero-wolf.co.uk
PR Manager
Juliette Raine
0208 418 3817
jraine@subzero-wolf.co.uk
Operations Manager
Ricky Davies
0208 418 3814
07974 328 328
rdavies@subzero-wolf.co.uk

Showroom Manager
Jacqui Hogan
0845 250 0010
jhogan@subzero-wolf.co.uk
Service Manager
Greg O’Sullivan
020 8418 3821
07917 151 053
gosullivan@subzero-wolf.co.uk
HR Manager
Sharon Davies
0208 418 3838
07766 826 097
sdavies@subzero-wolf.co.uk
Logistics Manager
Zoe Shelford
020 8418 3812
07899 898 896
zshelford@subzero-wolf.co.uk

UK Service Controller
Jason Doherty
0208 418 3802
jdoherty@subzero-wolf.co.uk
UK Sales Manager
Ben Warbrick
07789 713 856
bwarbrick@subzero-wolf.co.uk   

IT & Website
Dean Sutton
0208 418 3830
dsutton@subzero-wolf.co.uk

Area Sales Managers 

Area Sales Manager
Lee Brown
07796 353 157
lbrown@subzero-wolf.co.uk
Area Sales Manager, Midlands and the North.
Alex Smith
07900 210 234

asmith@subzero-wolf.co.uk

TESTIMONIALS

"Simply the best!!"
Ulrika Jonsson



"Really useful demonstration, Amazing! Thank you!"
Ewan Venters, CEO Fortnum & Mason.



"Wow! What a night – thank you so very much. Great Food, great company and an awesome venue. Thanks so much xxx"
Jason & Sophie Plato



"Best ovens in the world and Craig is not bad! Love the set up, thanks Aldo x"
Aldo Zilli, Chef



"Brilliant evening! More to come!"
Peter York, writer.



"Always great to be here!"
Shaun Rankin, Michelin star chef, Jersey.



"Would like very much to live here. Please contact me if possible, thank you."
Amy Curtis, Good Homes.



"Sub-Zero & Wolf Are The Best."
Mick de Guilio, Chicago.



"Amazing showroom. Beautiful Appliances. Very professional & friendly staff. Thanks for showing us around."
Jeffrey Sosnick & Albert A. Carucci



"I love Sub-Zero and their products amaze me!"
India Ren, Surrey.



"Fantastic display, great staff, extremely helpful, makes Sub-Zero experience amazing."
C. Dosnond, Cobham.



"Wonderful products. We are sold! Looking forward to using them already."
Jony & Emma Whittingham, London.



"Beautiful shop."
Rod Wallace



"Exotic, imaginative & so engaging. 10/10!"
Kay Chaston



"Wonderful demonstration! Teaches to get the best out of amazing product. Thank you!"
Olga Borets, London.



"A most enjoyable experience – delicious food and fantastic products!"
Julia, Esher.



"Fantastic products & first class advice. Thank you."
Steven & Laura, Wimbledon.



"Brilliant food and a really fantastic cooking experience."
Marcus Watkins, Bulthaup Kitchen Architecture.



"Love being here & anticipating new appliances at home!"
Elisabeth.



"Thanks so much for your friendly help and advice with the Wolf hood. Sub-Zero & Wolf are 'The Best'."
Jonathan Castle, USA.



"Feeling very inspired. Loving your Sub-Zero fridges. Very impressed by the appliances and how they work, we will be back!"
Hari Dillon, London.



"Thank you for very informative advice from someone who knows what they are talking about!"
Cote Des Vaux Laurens, Guernsey.



"Amazing, literally the best products I’ve come across!"



"What a fantastic range of choice. Super advice, thank you!"
Gill & Chris, Ilkley



"Excellent day, I want ALL the equipment."
A. Cleory, London.



0"Wonderful...can I come again!"
Lorraine, Rigby.



"Wolf – The Best!"
James, Chicago.



"I want everything in here!!!"
Mr. Firsht



"Awesome! And proud to see it!!"
Daryl Palmer



"Superb showroom."
Nigel Slater, Spillers of Chard.



"An inspirational showroom for an inspirational brand!"
Rachel Sargeant, Siematic.



"Great evening, terrific showroom, congrats Craig & Co."
Steve Dunlap, VP Sales Sub-Zero/Wolf USA.



"Thank you so much for a wonderful day! It was great to see the Wolf in action and taste your delicious food Jacqui!"
S. Guest, London.



"Lots of lovely tips, cant wait to start cooking on my Wolf cooker!"
Dei, Oxon.


VIDEO

PARTNERS


Sub-Zero and Wolf would like to thank their partners in this exciting new project:
                   
    Ann Brookman Interiors Ltd
Ann Brookman
07711 944 211
    Stone Theatre
020 7021 0020
www.stonetheatre.com
  Nespresso
0800 442 442
www.nespresso.com 
                 
    Villeroy & Boch Tableware
0208 875 6060
www.villeroy-boch.com
    Photon AV
0113 350 4569
www.photonav.co.uk
  Duvel
020 7729 7216
www.duvel.be
                 
    Bespoke Furniture Co
01202 594 444
www.bespokefurniturecompany.co.uk 
    Templestone Masonry Ltd
01963 350 242
www.templestone.co.uk
  Firefly Tonics
020 7052 9720
www.fireflytonics.com
                 
  JAB International
020 7348 6620 www.jab.de/wohnstoffe/en/
  Osborne of Ilkeston
0115 930 7601
www.osborneofilkeston.co.uk